Boston Celtics and New Balance Open “The Auerbach Center at New Balance World Headquarters"
The 17-time NBA Champion Boston Celtics together with New Balance Athletics and NB Development opened the Auerbach Center at New Balance World Headquarters on June 19th as the team’s official practice facility. The 70,000 square foot structure at Boston Landing boasts best-in-class technology and equipment across strength and conditioning, recovery, sports science, and nutrition - each geared towards optimizing athlete performance.
The Auerbach Center, or “Red’s House,” is the centerpiece of the wide-ranging initiative between the Boston Celtics and New Balance. The relationship includes a shared focus on performance, innovation and community give-back, and has its origins in a little-known but formative friendship between the patriarchs of the two Boston institutions.
The bond dates back to the late 1970s, when Arnold “Red” Auerbach, then the President and General Manager of the Boston Celtics, served as a mentor to current New Balance Chairman, Jim Davis. The two entrepreneurial minds met regularly to share thinking on establishing winning cultures for their respective organizations. That spirit remains intact and informed every aspect of this collaboration.
“The Auerbach Center will be the foundation on which future great Celtics teams will be built,” said Wyc Grousbeck, Boston Celtics Governor, and Managing Partner. “We are so glad to honor Red, the architect of Celtic Pride, in this way, and to work with New Balance to build this stunning facility.”
“New Balance is extremely proud to join with the Boston Celtics in honoring Red Auerbach’s professional achievements and personal values of teamwork and integrity through the opening of ‘Red’s House’ at Boston Landing,” said Jim Davis, Chairman at New Balance. “Red Auerbach was a true entrepreneur whose passion for winning and dedication to the sport of basketball and the Boston Celtics was equally matched with his commitment to people and the Boston community.”
“Boston Landing is a great example of successful collaboration between the private and public sector to expand development opportunities for the Allston-Brighton community,” said Governor Baker. “Our administration has been pleased to play a role in this area’s expansion and we look forward to seeing the Boston Celtics and New Balance open the Auerbach Center to honor Red Auerbach’s legacy and use the space to build leaders on the court and in the community.”
“Red Auerbach’s legacy burns bright in Boston, and nowhere is that more evident than right at Red’s House,” said Mayor Walsh. “This new facility brings our Celtics home, so they won’t just be winning in Boston, but they’ll be training in Boston as well. I thank the Celtics and New Balance for making Boston a championship city, for earning the banners, for honoring Red’s legacy and putting an emphasis on community, making sure the spirit of the team also extends into Boston’s neighborhoods.”
The 70,000 square-foot Auerbach Center is a striking addition to Boston Landing, cantilevered 55 feet in the air out to the edge of the Mass Pike and its hundreds of thousands of weekly commuters. It features a forty-foot glass wall that overlooks the practice courts and replicas of the team’s 17 NBA Championship banners. The comprehensive training facility has a wide range of features to optimize player performance, health, and recovery, as well as build team camaraderie, through the integration of:
Expanded strength and conditioning, training, and recovery facilities, including a 40-foot exercise pool, hydrotherapy pools, and a float tank
Best-in-class players’ locker rooms, auxiliary men’s and women’s locker rooms, players’ lounge, and nap room
Expanded media workroom, press conference, and broadcast facilities
Flexible hospitality area designed for community relations activities, partner gatherings and other guest events
Enhanced workspace for the team’s coaching and basketball front office staffs
Commitment to Community
One of the many shared values between the Boston Celtics and New Balance is a commitment to the community. In keeping with this joint mission, the Celtics worked with New Balance Foundation to renovate the basketball court at the West End House Boys & Girls Club in Allston. Celtics Head Coach Brad Stevens will lead a basketball clinic at the Club this Thursday, June 21 at 4:00 p.m. to celebrate the renovation. This is one of several community initiatives on which the organizations will collaborate.
World Class Collaboration
A project of such scale and significance can only be completed by a world-class team working in perfect collaboration. The following vendors made valuable contributions as part of this team:
NB Development Group
Elkus Manfredi Architects
John Moriarty & Associates General Contractors
Lucinda Loya Interiors
Erik Rueda Design
Connor Sports Flooring
Posternak Blankstein & Lund LLP
CBRE (fka Transwestern)
Grand Opening Ceremony for The Auerbach Center at New Balance World Headquarters
On Tuesday, June 19th, the Boston Celtics will unveil their new practice facility, The Auerbach Center at New Balance World Headquarters. The Auerbach Center is the latest dramatic element at Boston Landing — at 55 feet in the air cantilevered out to the edge of the Mass Pike. The Celtics’ new 70,000 square foot practice home is highly visible from the Massachusetts Turnpike with a forty-foot glass wall enclosing the practice courts that face the approximately 130,000 daily commuters.
Wyc Grousbeck and Rich Gotham of the Boston Celtics, Jim Davis of New Balance Athletics, Jim Halliday, of NB Development Group, Governor Charlie Baker, and Mayor Martin J. Walsh will all be in attendance.
Bose beginning tenant fit-out of newly leased space at Boston Landing. Consisting of 98,000 square footage on levels 7-8-9 & 10 in the building, new lighting and lighting control is being completed. Installation of new electric rooms on each level and new general purpose power wiring. All heating and cooling equipment is already in place.
The new Boston Landing commuter rail station.
With a new commuter rail station set to open this morning, Boston Landing, a former vacant brownfield site located just outside of Downtown Boston, has become the next epicenter for transit-oriented development. The opening of the station will serve as the key connecting factor for the thriving, multi-phased 15.2-acre Boston Landing mixed-use development, built by NB Development Group and The HYM Investment Group, and the Brighton neighborhood at large, providing a direct rail link to Downtown Boston. New Balance, the Boston Celtics and the Boston Bruins are just a few of the influential organizations who have already become a part of Boston Landing, with many more sure to come.
Boston Landing Site Plan.
New Balance’s headquarters at Boston Landing.
The first building to unveil at Boston Landing, New Balance’s 250,000-square-foot sneaker-inspired headquarters, opened in 2015. In 2016, the Boston Bruins cut the ribbon on Warrior Ice Arena, the team’s new 500-seat practice facility at Boston Landing. 80 Guest Street, a 10-story commercial building located adjacent to Warrior Ice Arena featuring 220,000 square feet of lab and office space and 12,000 square feet of ground-floor retail, was also completed in 2016 and is currently available for lease.
Boston Landing’s Warrior Ice Arena, the official practice facility of the Boston Bruins, with 80 Guest Street at rear.
The next phases of Boston Landing will include new office, retail and residential space, as well as state-of-the-art sports facilities. The Residences at Boston Landing, a 17-story building featuring 295 modern luxury apartment residences and 16,400 square feet of retail, topped off last week, and the 160,000-square-foot Auerbach Center, which will house the Boston Celtics’ new official practice facility, will soon top off at six stories tall. Both new buildings are expected to open in mid-2018.
The Auerbach Center, future official practice facility of the Boston Celtics.
The Residences at Boston Landing.
Across from the Bruins’ and Celtics’ facilities, 71 Guest Street will provide a state-of-the-art track-and-field complex. Spanning 290,000 square feet, the building’s centerpiece will be a 200-meter hydraulically-operated running track suitable for hosting large-scale athletic events. 71 Guest Street will also include office and laboratory space, as well as ground-floor retail.
71 Guest Street.
Next to New Balance’s headquarters and the commuter rail station will be the new Boston Landing Hotel, which will accommodate up to 175 hotel rooms and meeting space for large groups or events. The hotel will also house a restaurant, as well as a lounge featuring live music and a full bar for socializing and networking.
View from the rooftop bar of the future Boston Landing Hotel.
For companies hoping to become a part of Boston Landing’s burgeoning live, work and play environment, 60 Guest Street presents a unique build-to-suit opportunity. The 350,000-square-foot building will consist of brand-new office and lab space tailored to the pioneering corporate tenant.
60 Guest Street.
Boston Landing’s newly unparalleled access to public transit and profound real estate development success has spurred additional large-scale mixed-use development in the surrounding Brighton neighborhood. Plans call for the replacement of the existing Stop & Shop supermarket, located next to Boston Landing, with Allston Yards, a two-phased, 1.9-million-square-foot development built by Stop & Shop which would feature 1,010 residential units along with a new grocery store on the first floor, retail and Class A office space.
A preliminary rendering of Stop & Shop’s proposed development.
On nearby North Beacon Street, the owners of Boston Volvo Village, an automotive dealership in operation since 1957, have begun a multi-phased redevelopment of 5.3-acre dealership property. The first phase, the restoration of the historic 5-story, 71,000-square-foot office building at 61 North Beacon Street, broke ground earlier this month and will feature a new dealership and offices for Boston Volvo Village, in addition to ground-floor retail and 28,000 square feet of available office space on upper floors. Future phases call for three new buildings, which could include multifamily housing.
61 North Beacon Street, the first phase of the Boston Volvo Village property redevelopment.
New Balance Headquarters earns LEED Platinum resource efficiency certification
New Balance's new headquarters facility at Boston Landing, completed in 2015, has achieved Leadership in Energy and Environmental Design (LEED) Platinum resource efficiency certification. This is the highest attainable efficiency honor awarded by the United States Green Building Council (USGBC). New Balance's facility is the first in the United States and one of only three worldwide to earn all possible points for Indoor Environmental Quality under the USGBC's rating system.
Source: Commercial Property Executive
Impressive progress is being made at Boston Landing, a transformative multi-phased mixed-use development project in Boston's Allston neighborhood. New Balance's recently-opened headquarters building has a striking presence on both Guest Street, the Boston Landing development's main artery, and the parallel Massachusetts Turnpike, with sweeping curves and an overall distinctive design. New Balance's new headquarters opened for business in September 2015. Next door, an under-construction ice rink and 10-story office building are nearing completion. The ice rink will serve as the Boston Bruins' official practice facility.
On our recent visit, the construction team was hard at work putting finishing touches on the ice rink and office building, both of which are expected to be complete by fall 2016. Take a look at our new construction photographs posted above. More project information, including the full Boston Landing development plan, is posted below. Also check out 125 Guest Street, a residential component of Boston Landing currently under review by the Boston Redevelopment Authority.