The Auerbach Center at New Balance World Headquarters will honor the legendary Red Auerbach

October 24, 2016 -- BOSTON, MA – The 17-time NBA Champion Boston Celtics and NB Development Group LLC hosted an official groundbreaking and naming ceremony today for the Celtics new world-class practice and training facility at Boston Landing, which is scheduled to open in the Spring of 2018. In honor of the late Boston Celtics President and Coach Arnold “Red” Auerbach, it will be named THE AUERBACH CENTER AT NEW BALANCE WORLD HEADQUARTERS. The naming of the facility is the centerpiece of a new partnership between New Balance and the Celtics, which will highlight the shared focus on community, sport and innovation between the two Boston-based brands. Jim Davis, Chairman and Owner of New Balance, was a close friend of Red’s, and Red served as a mentor to Mr. Davis and his family for many years.

“We are proud to be in partnership with New Balance and honored that they have agreed to carry forth Red’s legacy in the naming of the Auerbach Center at New Balance Headquarters,” said Wyc Grousbeck, Co-Owner and Governor of the Boston Celtics. “Red had no peer as an innovator in our sport, and we feel like it is fitting that our partner New Balance will help us continue to be a leading innovator as we pursue Banner 18 and beyond.”

“Red Auerbach was a true entrepreneur whose passion for winning and dedication to the sport of basketball and the Boston Celtics was equally matched with his commitment to people and his local community,” said Jim Davis, Chairman and Owner at New Balance. “New Balance is extremely proud to join with the Boston Celtics in honoring his professional achievements and personal values through ‘Red’s House’ at our Boston world headquarters.”

As part of New Balance’s naming rights partnership the brand will become an official partner of the Boston Celtics and will receive significant brand presence througout the facility. The partnership also puts a strong focus on year- round community initatives, including a commitment to renovate neighborhood basketball courts and tracks as well as entitlement of Celtics Basketball Camps. Other elements of the partnership include digital and social activation, grass roots marketing, and in-arena TV visible signage at the TD Garden.

The Boston Celtics practice facility will be the latest dramatic element at Boston Landing — at 55 feet in the air cantilevered out to the edge of the Mass Pike. The Celtics new practice home, including the team’s 17 NBA championship banners, will be highly visible from the Massachusetts Turnpike with a forty foot glass wall enclosing the practice courts that face the approximately 130,000 daily commuters. The practice facility will encompass approximately 70,000 square feet.

“We are excited to be a part of this great accomplishment for the Boston Celtics, New Balance, and the City of Boston,” said Lt. Governor Karyn Polito. “Bringing the Boston Celtics practice facility to Boston Landing further demonstrates the organizations’ shared commitment to the enhancement of culture and wellness in our communities and we are proud to be the home of a world-class sports team able to compete at the highest level.”

"The Celtics are part of Boston’s long tradition of athletic excellence, and I am excited that now the team won't just be winning in Boston - they'll be training in Boston as well," said Mayor Martin J. Walsh. "There is no better place for this new practice facility than at Boston Landing, a state-of-the-art mixed-use development that in its short time of existence has proven to be an economic engine for the area. I congratulate Jim Davis of New Balance, and the Boston Celtics on the new Auerbach Center, named after the late, legendary President and Coach Red Auerbach, and I look forward to welcoming the Celtics to their new practice facility."

“We are thrilled to break ground today on behalf of the Boston Celtics at Boston Landing,” Jim Halliday, Managing Director for NB Development Group LLC. “Boston Landing is truly becoming the gateway into the City of Boston from the west, while at the same time a unique culture of health, wellness, and movement with the addition of the Auerbach Center.”

Features of the comprehensive practice facility will include:

  • Two state-of-the-art parquet floor basketball courts where the team will practice
  • Leading edge audio-visual technology throughout the facility
  • Expanded strength and conditioning, training, and recovery facilities
  • Best-in-class locker rooms and players’ lounge
  • Physical therapy areas including hydrotherapy pools
  • Sports science and nutrition facilities
  • Expanded media work room, press conference and broadcast facilities
  • A flexible hospitality area designed for community relations activities, partner gatherings and other guest events
  • Work space for the team’s coaching and basketball front office staffs

Elkus Manfredi Architects is leading the design and John Moriarty & Associates is handling the construction.

The team’s current practice facility at Healthpoint in Waltham, MA has served as the Celtics practice home since 1999.

Boston Landing is a 15-acre mixed-use development in the Allston-Brighton neighborhood of Boston that includes the new world headquarters of New Balance Athletics, Inc. and the Warrior Ice Arena – the new Boston Bruins practice facility that opened earlier this fall. A commuter rail station will be completed on the Framingham- Worcester line in Spring of 2017. In addition, the development will include additional office buildings, retail and restaurant space, a hotel and a sports complex.

About The Boston Celtics

A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the first African American Coach and starting the first all black starting five. In addition, 39 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2015 reported worldwide sales of $3.72 billion. To learn more about New Balance, please visit and for the latest press information please visit

About NB Development Group

NB Development Group is a commercial real estate company based in Boston, MA. The group’s professionals bring Boston-based experience in the fields of development, permitting, construction management, asset management, leasing, and marketing. NBDG is currently managing the development of Boston Landing, a mixed-use project located along the Massachusetts Turnpike in Brighton, MA. Through expert entitlement and permitting strategies, Boston Landing is transforming a vacant industrial area into a vibrant, transit-oriented district. Boston Landing encompasses more than 15 acres of land and will include uses such as office, retail, hotel, recreation, parking, commuter rail, and residential with a total build-out of more than 2.5 million square feet.