Alloy at Assembly Row
Update
05/02/19
Federal Realty Investment Trust Increases Sustainability Efforts with Beekeeping Partnership
Hyperlocal Honey Available To Visitors While The Bee Population Improves
Federal Realty Investment Trust has announced it is joining with The Best Bees Company’s network of client partners committed to making a positive impact on local bee health and advancing global pollinator research. At the outset, three FRT properties – Assembly Row in Somerville, Mass; Linden Square in Wellesley, Mass. and Fresh Meadows in Queens, NY are hosting the colonies of Italian honeybees, which can travel anywhere between 3-5 miles from their beehives to forage. The bees are vegan and subsist on a strict diet of nectar and pollen.
Each property has a hospitality partner that will incorporate the hyper-local honey into menus and special offerings.
-Assembly Row: The two beehives are located in a protected alcove of off the 2nd floor “green” rooftop well at the Row Hotel at Assembly Row
-Linden Square: In Wellesley, the honey will be incorporated into the menus at Door Number 7 and The Cottage
-Fresh Meadows: Partner Blaze Pizza will create a special item with the honey
“The addition of the bees to our properties helps show our connection to the community and our support of our partner The Best Bees Company’s commitment to saving the bee population,” said Matt Ehrie, Vice President of Asset Management for Federal Realty Investment Trust. “We are excited to see how the harvested honey can be incorporated into a variety of products and menus.”
There are a number of environmental benefits to this partnership, including defending against the continuing loss of habitat and improving pollinator health by using our beehives as a data point. By hosting the colonies, and using the honey in local products, FRT is demonstrating the company’s commitment to the environment while offering something new and unique for our shoppers. Otherwise unused rooftop and ancillary spaces are now activated and being put to good use.
