Innovation and Design Building Update 07/17/17

Reebok unveils new Seaport headquarters at The Innovation and Design Building


Reebok has unveiled new renderings of “The Home of Fitness”, its’ new 220,000-square-foot global headquarters at The Innovation and Design Building in the Seaport District which will open this Fall. Designed by Gensler and located at 25 Drydock Avenue, “The Home of Fitness” will span five floors and house 700 Reebok employees. “The new home of fitness will be more than just an office building, it will be a workplace unlike any other in an amazing part of the city,” said Reebok Vice President John Lynch in a prepared statement. “It will be a great environment to inspire Reebok to make the best fitness products in the world. These new visuals show that the new space is modern, beautifully designed, and innovative while retaining the authenticity of this historic building.”


“The Home of Fitness” will feature creative common spaces including an “alternative activity-based work zone” that encourages collaboration with “a comfortable and light-filled environment” graced with sweeping Boston skyline views, and a “work cafe” with grab and go food offerings and a sit-down cafe with bar height, booth, round-group and lounge seating, in addition to a stadium bleacher area for large group events and meetings. Together, Reebok and Gensler have created a space graced with natural lighting and an open floorplan that will foster innovation and a healthy workplace. “We are inspired and energized by Reebok,” said Gensler Studio Director and Principal Arlyn Vogelmann in a prepared statement. “Together we are creating a new world-class headquarters experience for both their staff and customers that will allow them to provide the most active and healthy workplace, attract top talent, and showcase the brand in the best possible way.” The following are renderings of “The Home of Fitness”:


Reebok Renderings

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