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Miscela Update 01/21/21

Warby Parker and Additional Dining Options to Open in Assembly Row

Assembly Row, the award-winning, growing neighborhood just minutes from downtown Boston, has announced a new cohort of retail openings scheduled for 2021, including Warby Parker. Additionally, Parla and La Macaron are joining the neighborhood's growing list of dining options.

Assembly Row continues to deliver a robust experience for visitors, residents, office workers, and neighbors. These new offerings expand into categories that shoppers most request such as essential retail and varied dining choices. Recently, Federal Realty, owner/developer of Assembly Row, also confirmed that Sephora, CVS, and Shake Shack are also joining the tenant roster.

“These desirable brands are guaranteed to fulfill our audience’s demands – including those who live and work here on a daily basis,” said David Middleton, General Manager for Federal Realty Investment Trust at Assembly Row. “In our current retail environment, these leases demonstrate the strength of the Assembly Row concept and the desire from a broad range of retailers and restaurants to partner with a first-class owner and developer. We are excited for the future and remain extremely optimistic about the long-term viability and success of Assembly Row.”

Warby Parker, the eyewear brand founded with a mission to inspire and impact the world with vision, purpose, and style, opens a brick & mortar location at the base of a new 500-unit apartment building currently under construction across from Caffe Nero and the Smoke Shop. This is the neighborhood’s second optical shop. Parelli Optical opened in July of 2019 at the base of the Mass General Brigham building.

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