Creating an Iconic Brand for a 33-Story Mixed-Use Development
Right in the epicenter of Newark stands the brand new 33-story mixed-use development Iconiq 777. As the tallest building in the city and with it’s unique architecture and design, it was bound to become an immediate icon. For Boraie Development, Resident360 developed a brand as iconic as the building itself. One that captured the energy of this active neighborhood, the uniqueness of the property, and the opportunity for luxury living paired with the convenience of being a stop away from Manhattan and a 5-minute walk from The Ironbound. It started with a name, and since they knew it would be iconic, that’s what they called it.