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Federal Realty Investment Trust Update 09/08/23

Federal Realty Partners with Popable to Expand Pop-Up Leasing Opportunities Nationwide

Federal Realty Investment Trust, a leading real estate developer and operator, is excited to announce its strategic partnership with Popable, a premier platform for pop-up leasing and retail experiences. This collaboration aims to provide brands with unparalleled access to Federal Realty’s prime retail spaces across the country, offering unique and flexible opportunities for short-term retail ventures.

Popable’s innovative platform will enable brands to discover and explore Federal Realty’s diverse portfolio of high-traffic shopping centers, lifestyle destinations, and mixed-use developments. This partnership aligns with Federal Realty’s commitment to fostering vibrant communities while empowering retailers to engage with customers in exciting and dynamic ways.

“We are thrilled to join forces with Federal Realty to revolutionize the pop-up leasing landscape,” said Scott Blair, CEO of Popable. “This partnership will unlock a world of possibilities for brands seeking prime locations to connect with customers and create unforgettable retail experiences.”

Mike Kelleher, Senior Vice President – Specialty Revenue at Federal Realty, expressed enthusiasm for the collaboration, stating, “We are happy to be working with Popable to showcase our available spaces to retailers throughout the country. Through Popable, we are able to bring our spaces to all who are interested in great centers on both the east and west coast.”


With this partnership, Federal Realty and Popable are set to redefine the pop-up shop experience, offering brands a seamless way to tap into high-traffic retail destinations and engage with customers in innovative ways. The collaboration is poised to further elevate the landscape of temporary retail and enhance the connection between brands and consumers.

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