Danny Forster & Architecture is a consortium of architects, designers, urbanists, filmmakers, storytellers, technologists, curators, professors, and authors who value the challenge of innovation over the security of repetition. The result is that no DF&A project looks just like another. But they are all fundamentally united by the belief that each building should transcend its program. That’s what elevates a building to a piece of architecture and that’s how architecture contributes to the life of its city and to the life of its inhabitants. This guiding principle has spurred DF&A to produce a series of boundary-pushing projects, from a tower at the World Trade Center to the world’s tallest modular hotel, from a five-star resort on the island of Nevis to a floating hotel overlooking the Hudson River. From a Museum of Ethnography in Budapest to an environmental center in the Seychelles. From Taylor Swift’s Manhattan home to the interior of every Aloft Hotel in the world. Because DF&A is an architecture firm with the assets of a production company that does interior design and branding–because, in other words, it has the capacity to produce both a hotel tower and a TV show–it approaches each project with a sense of limitless possibility. Along with the typical tools of the architectural trade, it has video, VR, animation, custom furniture design at its fingertips. With access to such resources and resourcefulness, the firm can begin by asking what’s the best this can possibly be? and then invent the process that gets them there. DF&A’s clients understand that they will get more than they ask for when they hire DF&A. More ambition, more innovation, more effort, more interaction with the firm and with the creative community that surrounds it. They will get the answers to some questions they didn’t know to ask, and solutions to problems they didn’t see. And they will get, at the end of the process, a building that goes far beyond their expectations.