Seaport Square
Update
12/06/21
WS Development Unveils Plans for New Seaport Retail Destination, The Superette
STOREFRONTS INCLUDE LE LABO, RAG & BONE, LUNYA, ALO YOGA, LUCID, TODD SNYDER, VINCE, MACK WELDON, DANIEL CREMIEUX, SCOTCH & SODA, INJEANIUS & MORE
The Superette is an architecturally distinctive retail haven including an eclectic mix of 40+ boutiques and restaurants.
The Superette’s Courtyard; Credit: Boston Seaport by WS Development and Kohn Pedersen Fox
Spanning an entire city block in Boston’s Seaport neighborhood, The Superette will bring an experience-first approach to retail - featuring a lineup of brands with an emphasis on quality, eclecticism, and discovery. The name “Superette” is a playful nod to the unexpected, bringing a term best known to describe a minimart to this new one-stop shopping destination that has been reimagined for a new, modern audience.
Designed by the New York office of world-renowned design firm Kohn Pedersen Fox, The Superette will occupy the first two levels of the Echelon Seaport residential complex in an architecturally distinctive space, grounded by an intimate courtyard dotted with umbrella-shaded bistro tables and ample public seating nestled amidst a lush tree canopy. The setting evokes the charming historic squares of Europe, but with an invigorating attitude that is all its own. In keeping with the new tradition of the surrounding neighborhood, The Superette’s courtyard will host year-round public programming and activations, aimed to surprise and delight, educate and entertain.
“KPF is delighted to see the retail at Echelon Seaport come to life, fulfilling a shared vision of giving Seaport a human scaled, public ‘town square.’ The buildings present a diverse arrangement of carefully crafted, intimately sized elements composed of the highest quality materials and designed to activate the public realm and create an exciting place for all,” said Elie Gamburg, Principal at Kohn Pedersen Fox.
“We are thrilled to share the details around The Superette today,” said Ariel Foxman, General Manager of Boston Seaport. “There is so much joy and enchantment baked into every detail of this neighborhood oasis. We simply cannot wait to welcome everyone into this unique space, whether you are looking to be delighted or just take a moment for a pause. This coming spring, The Superette will undoubtedly become a must-visit and must-return destination for Bostonians and visitors to our city alike.”
The new destination’s roster of tenants includes sought after retail stores such as Rag & Bone, Le Labo, Todd Snyder, Alo Yoga, Vince, Scotch & Soda, and Framebridge, and many first to Boston brands including Daniel Cremieux and Mack Weldon. Andrew Alicea, owner of neighborhood favorite Seaport Barbers, will open his second Seaport location, a full-service salon--at The Superette, as well.
Additional retail and dining venues opening at The Superette will be announced in the coming months.
The Superette will create a new community hub in the Seaport. As of 2021, WS Development has opened over 300,000 square feet of new retail in Boston Seaport, adding amenity, fashion, food and entertainment.
For more information on The Superette and Boston Seaport, please visit thesuperette.com.